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The Art of Thriving: How Coca-Cola Masters the French Market
In the highly sophisticated and culturally rich landscape of France, a global brand cannot simply rely on its international reputation to succeed. It must adapt, integrate, and resonate with local sensibilities. For Coca-Cola, a...
The Biggest World Cup ever is here!
Twenty teams, one trophy. Never in the history of limited overs in cricket, has a tournament as big as the upcoming ICC T20 World Cup been held. Co-hosted by the USA and West Indies, the ninth edition of the mega event will...
Book review: Disney Playtime Stories
Have you ever encountered a book that has taught you things like how to cross a road or emphasised the importance of road signs? Disney Playtime Stories does just that, that too in a fun way. It is not just a collection of...
Book review: All About Bluey
Meet Bluey, the title character of the hit Australian preschool animated show, was declared the most streamed show on any platform recently. If you don’t know much about the character, don’t worry as All About Bluey enlightens...
Book review: Pups save the games!
What would you do if sprinklers ruin your field ahead of an important event, the alternate playground is all grassy and rocky, and the kickball gets stolen by an eagle, within 24 hours? Of course, call Paw Patrol for help, which...
NON-FICTION: BEYOND HAPPY DAYS
Being Henry: The Fonz… and BeyondBy Henry Winkler, with James KaplanMacMillanISBN: 978-1250-8880-99256pp. Happy Days, MacGyver and Barry — at first nothing seems to be in common between the three TV shows from different eras, but...
Book review: Spooky House
Who isn’t afraid of the dark or prefers to move around in rooms where elders are already present? How could one cure this problem without going to extreme lengths? Simple. Read Spooky House, the perfect book that will make you...
The Unfiltered Truth: The Undeniable Facts of Smoking
In the landscape of public health, few issues have been as thoroughly researched, debated, and legislated as tobacco smoking. Yet, despite decades of public awareness campaigns and overwhelming scientific consensus...
Book review: Busy Trains
Have you ever been on a train journey that has entertained you and been informative at the same time? Even if you have been on one, Busy Trains guides you through a fascinating trip on the tracks after which you would end up...